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About Butterfield Jewelers

The Butterfield Story

Established in 1928, Butterfield Jewelers boasts a rich heritage. Founded by Ernest Bernard Butterfield Sr., who had a wealth of experience managing jewelry stores across Indiana and Illinois, the store flourished. After relocating to Albuquerque in 1945, Butterfield Jewelers found its home opposite the University of New Mexico. Continuing the legacy, Ernest Bernard Butterfield Jr. (Bernie), a graduate of Albuquerque High School, joined the family business.

Bernie's expertise was honed through watchmaking studies at Precision Instrument Laboratory and Bradley University. A strong commitment to quality led Bernie to steer the business after his father's passing in 1954. In 1966 Butterfield Jewelers became associated with the American Gem Society, then in 1975, the store relocated and Butterfield Plaza was born, commemorating 65 years of excellence.

A family-driven business, Bernie’s daughter Theresa now leads the team with an unwavering vision to take Butterfield to it’s 100th year as New Mexico’s number one seller of loose diamonds. At Butterfield Jewelers paramount importance is placed on delivering exceptional quality and personalized service making us Albuquerque’s best jewelry store.