Diamond "shape" is not "cut". Shape is determined by the nature of the rough diamond and the style of the cutter.

We sell our diamonds LOOSE in the unmounted state so that you can personally compare many diamonds and properly judge COLOR, CUT, CLARITY and CARAT WEIGHT. It's the way we buy diamonds, it's the way you should buy your diamond. Here are all the basics to get you started...

We specialize in perfectly cut HeartStar Diamonds, arguably the finest round brilliant diamond your money can buy. While most diamonds are cut to maximize weight, our fine diamonds are cut for maximum brilliance in strict accordance with HeartStar cutting proportions (see diagram above right). Cut is by far the most important of the 4C's. A diamond cut to proper proportions allows the greatest amount of light to be reflected for maximum brilliance. HeartStar diamonds are so perfectly cut they reflect up to 93% of incoming light. Average diamonds don't even come close. Don't be fooled by lesser quality, poorer cut stones. Diamond cutting quality can affect price by over 40%!

The fewer imperfections in a diamond, the better. A flawless diamond is EXTREMELY rare and valuable.

Diamonds are found with a range of colors, from light yellow or brown through no color at all, the rarest.

A carat is a measure of weight, which also indicates size.
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